Opinions of an Advertising Man, Pt. IV

In my experience I have found that one of the most valuable methods of reaching your audience is to attach an appealing character to your brand. I have found, more often than not, whether I’m advertising vegetable compounds or copper roofings that no character is more appealing than the Old Sea Captain.
Take, for instance, this advertisement I placed for Zonitors vaginal suppositories:


Here, the Old Sea Captain adds a knowledgeable, paternal note to what would otherwise be an uncomfortable subject for most women. After all, owing to his many salty dockside liaisons, who knows more about the problems of intimate feminine cleanliness than this friendly, sea-faring fellow?